The Able Artisan Online Program

How To Create and Grow a Sustainable Business

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This product will be available on March 18, 2020. (For details about the product, read below).

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What if you know how to create something unique and functional, but you’re not sure how to turn it into a predictable, sustainable business?

Trying to sell something you make can be a slightly terrifying ordeal. What if you’ve put your hopes and dreams into it and are left with nothing to show for all that hard work?

To be perceived as an artisan you need a product or service
So you go through all this work to create your one-of-a-kind offering, reveal it to the world on Facebook or at a show, and sit there with expectant eyes waiting for the rush of orders to come in. You don’t want to sell just a few – you want to sell at least an amount to justify your time and effort. But, that doesn’t happen. The results you anticipated simply don’t materialize.

After all the anticipation; after all the time and effort of preparing; after all the hopes of this reveal giving your idea confirmation, you only sell one, two, or maybe none.

You start questioning yourself. Did the picture not show enough detail? Or was the product the problem? You feel lost because you don’t know where things went wrong, why they went wrong, nor how to fix them.

If only you had a reliable, well-tested system in place to prevent the letdown
A step-by-step guide that would give you clear directions to know what to do, when to do it, why you should do it, and how to do it. That way you’d have confidence during the whole process–every step of the way. To be able to release something and have it quickly sell would be a huge confidence booster that you’re on the right track.

Presenting The Able Artisan Online Program: How To Create and Grow a Sustainable Artisan Business

The simple reason why customers don’t tend to buy functional art quickly is that they need time. Time to think, evaluate, mull over, discuss. And having a system in place gives them this time. But if it were simply a question of time, everyone could talk about their product or service in advance and expect a customer stampede, right?

The Able Artisan Online Program shows you that timing is just one element. There are several elements along the way, some tiny, some bigger, that you need to put in place to create the reliability factor of customers desperately wanting your craft when it is ready.

You don’t have to be popular or extremely successful to sell efficiently

Let’s face it, our world has gone back to the year 1920. Back in 1920, most people lived in distant places. To get any kind of marketing or advertising was incredibly difficult.

And today we’ve come full circle. Facebook, Twitter, Instagram, and all of the social media sites have pretty much ensured that the audience is incredibly torn up into tiny bits. Because customers are so dispersed, it’s important that you are able to sell your product to an extremely small list.

But how small is small?
If you have been an artisan for a while you have probably have been a vendor at one of the many trade shows. That’s what people tell you that you should do. It’s what’s always been done. So you shlep all of your stuff, spend your weekend traveling, eating out, etc. And guess what? Four people bought something after spending weeks of promoting the event. Four? Yes, four.
We’d been in the business for 7 years already; had a rock-solid reputation; were (and still are) amongst the top 100,000 websites in the world. And we got 4 people. And yet, in 2013, that very same course sold out in 25 minutes! We did no joint ventures, no affiliates, no advertising, no publicity. And our list consisted of just over 400 people. Granted those 400+ people are members of 5000bc (our membership site), but there’s where the but, but, but stops.
In 2009, the Article Writing Course took weeks to sell out. In 2010, it took 55 minutes.
In 2008, the California workshop took weeks to fill a room of 35 people. In 2010, we filled 70 seats in a week.
In previous years, ebooks would sell at their own pace. In 2010, we sold $50,000 worth of a single product over a weekend. It was a lightbulb moment!
At that moment, we figured out we didn’t need the entire list. We didn’t need to do what everyone else did. We needed just a few people who were interested in our product. And the best part is they didn’t need to be interested to begin with. We could, with our system and patience, cultivate that interest, so that on the day of the launch things would work out like we’d expect. Yes, we’d cracked the pre-sell code!

Let’s Take A Look At What’s In The Able Artisan Online Program

The Critical 5 Steps involved in pre-sell
It’s easy to believe that pre-sell is just a matter of making this big announcement, and then launching your product or service. That’s not true at all. Pre-sell involves five distinct steps which, when rolled out, cause the customer to desperately want your product. How To Correctly Announce Your Product/Service
The technique most marketers use to sell an idea is to bulldoze the customer with endless pitches. And yet, a product or service announcement doesn’t require you to be this maniacal desperado. Learn how a product or service can be announced with no fanfare at all, and still get amazing results. Juggling The Details of the Launch
Launching a product or service is incredibly painful if you don’t roll it out systematically. Most folks go through sleepless nights, because they don’t know or realise how many intricate details are involved. If you know the details in advance, you can plan your launch backwards, giving you lots of time to get lots of sleep. Launch Day: What To Expect
If you do things right, a product or service will launch almost flawlessly. Or will it? We’ve made quite a few mistakes over the years, and you’ll learn what to expect on launch day. The run up to the launch is nerve-racking and so is the day itself. You’ll need to know what to do and how to go about making your product or service launch a success. Examples of Pre-sell: Service/product/training
When reading a book, you can quite quickly understand a concept. However, then when it comes to applying it to your business, the plan kinda falls apart. This is because you may not have inspiration from your specific field. This book contains examples that are both from big and small companies. From companies that just stick to products, and with those that handle services. And if you train or do workshops or courses, those examples abound too. The Downside of An Instant Launch
Most people are in a hurry when they have a product or service in hand. Having slogged through the creation stage, they’re now keen to sell the product as quickly as possible. That’s not what smart companies do. Smart companies orchestrate (yes, orchestrate) a launch so as to get maximum attention and sales on the day of the launch. Launches done in a hurry, often end up as damp squibs and don’t get expected results. So how do you get results within limited time plans? The Bonus Mistake
Most of us know that bonuses are often the tipping point when launching a product. A client is more likely to buy your product or service if you have an enticing bonus. Yet, by the time you’re ready to launch your product or service you’re exhausted. So you either put in a shoddy bonus or delay the launch. Both are mistakes. So how do you avoid them? The Waiting List
An incredibly important part of the launch is the waiting list. Without a crowd swarming around you to buy your product or service, it’s a lot harder to make any sort of sale. So what are the elements involved in the waiting list? And how do you create one like Joe Pilates did (yes, the same Pilates exercise) early in the last century? Real Case Studies
It’s one thing to understand a concept like pre-sell, and quite another to see case-studies and examples of how it’s rolled out. In this book, you’ll not only get the steps involved in pre-sell, but also real case studies. Best of all, several of these successful case studies aren’t to massive audiences, but to audiences as tiny as 400 people. A Secret Weapon: The prospectus
It’s one thing to have a sales letter. But what comes before the sales letter? Yup, it’s the prospectus. A prospectus, correctly put together can do almost all the sales for you, without seeming the slightest bit “salesy”. What are the elements of the prospectus? And how do you ensure you don’t miss out on this “secret weapon” that almost no one seems to use? How to use media
You may detest watching video, images or audio and just prefer text. But you are not your customer. A successful pre-sell is going to involve a combination of audio, video, imagery and a generous amount of text. Learn how to keep your media non-boring so that your audio, video or text stands out from the rest. Credibility Issues (When You’re Unknown)
When you’re a known entity, it’s easier for clients to buy from you. But what if you’re an unknown? Can you still pre-sell your product or service? The answer is yes, you can. Implicit, explicit and embedded pre-sell
There are three types of pre-sell. When do you use each type? And where do you use them? And how does each type work in tandem to create that excitement around a product or service launch? Most folks only work with “explicit” pre-sell, but there are tons of opportunities to embed your pre-sell and get no resentment at all from your customer.

Some Frequently Asked Questions:

So does pre-sell work for even the tiniest audience of say, one person?
Pre-sell is pre-sell. It’s not restricted in terms of size. The concepts apply to a single person, just as it would apply to an audience of 10,000. However, as you already know, the larger the audience, the greater the chance that your product or service will result in the sales that you’re expecting.

It’s not that an audience of one person won’t result in the sale. It’s just that one person may not be in a position to buy at exactly the time you’re selling. Pre-sell is not a magic trick. It’s a method to create anticipation which ends up in a client buying into your offering. It works with a small audience, just as it would with a big one.

But what if I still need to create my product or service? Shouldn’t I start later?
The whole point of pre-sell is to start right away—even if you don’t have any product or service. In fact, the earlier you start, the more the anticipation builds up as you get closer to the sale date. Some of our courses/products/services have been in the pre-sell for a year or two years in advance. If you’re not ready with your product or service now, you don’t have to be ready. In fact, in almost every instance, at Psychotactics, we’re never ready with the product or service. So how conceptual or theoretical is this product?
Well, let’s put it this way: I personally don’t like long-winded blah-blah in a book. If you’ve read any of our books, bought any of our products or attended any courses/workshops, you’ve found that there’s this obsessive need to create steps that not just work, but are doable. The steps matter, but the ability to execute it easily is far more crucial. And that’s what you’ll find with this product too. No blah, blah, blah—just solidly good stuff that you can, and should execute! beard-1845166_640

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Steven Weber


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Janet Stephenson